The Turnover Trap
Wow! I just hit £1m revenue.
Oh gosh my profit is only X amout.
This is the Turnover Trap — when your top-line number looks impressive, but your profit and ultimately your bank balance tells a different story.
High Turnover / Low Profit
It’s easy to fall into the mindset that more sales = more profit.
But if your not in control of your costs, you can actually end up making less money while working harder.
Things to look at or consider
Overheads creeping up — staff, rent, subscriptions that quietly eat away at margins.
Low pricing or low margins — selling plenty but not charging enough.
Inefficient processes — time and resources wasted because systems haven’t caught up with growth.
Uncontrolled scaling — expanding too quickly, without the financial foundations to support it.
How To Fix it
Don’t chase more turnover. Instead:
Review every cost line and cut anything that isn’t delivering value.
Adjust pricing so it is reflecting your worth. oles
Built profit into every decision, not just what was left at the end.
Track the progress – can you see more profit being made – what else do you need to tweak next?
The Mindset Shift
Chasing turnover without looking at profitability is like filling a bucket with holes.
Before you push for “more,” make sure what you already have is actually working for you.
Because revenue might make your business look big.
But profit (and take-home pay) is what makes it sustainable — and makes you feel like it’s all worth it.
If your turnover looks great but your take-home doesn’t, it’s time to review your profit strategy.
👉 Book a Profit Visibility Call with me. Let’s make sure your hard work actually translates into you living the life you want to.
