Stop Guessing: How to Make Confident Decisions with Data

The Gut Call

“This is the right decision. I can feel it in my gut.”

How many times have you thought that as the CEO of your business?

And how many times have you later thought… “Actually, I’m not sure that really paid off?”

Now, don’t get me wrong — sometimes gut instinct is bang on, and it leads to a roaring success. I believe it’s a huge part of being a business owner. But if we’re honest (even just with ourselves), how many times does it not? How many times have you wished you had tracking in place to prove whether it was really working?

The CEO Gut vs. CEO Data

Having strong instincts and vision is a real strength. But when you combine that with the data available to you as a CEO, you get a much clearer picture of what’s actually happening.

Data doesn’t kill instinct, it grounds it.

It removes uncertainty, highlights what’s working (and what isn’t), and helps you adjust course sooner instead of later.

The Reality Check

Most 6- and 7-figure businesses already have bookkeeping and maybe even a monthly P&L. But here’s the question:

👉 How many of those CEOs are actually using that data to make decisions?

The problem isn’t access. It’s knowing what to look at, what to look for, and what the numbers actually mean.

You don’t just need reports — you need visibility, context, and someone to help you answer the “So what?”

Three Data Points That Really Help

If you want to move beyond guesswork, here are three places to start:

Profitability by Service or Client

It can feel daunting, but it’s the only way to see which parts of your business are driving real returns.

Pricing Check

Having a process to review your pricing ensures your work is valued properly — and that growth isn’t eroded by undercharging.

Cash Flow Forecasting

Cash is king. Whatever you’re planning in your business, you need to know you can fund it.

Final Thought

Instinct is powerful. But pairing it with data gives you the confidence — and the evidence — to make bold moves without gambling your business.

If you’re ready to stop guessing and start leading with clarity, let’s talk.

👉 Book a Profit Visibility Call with me and let’s make sure your hard work actually translates into the life you want to live. https://calendly.com/hayley-corbar/new-client-discovery-call