business woman looking at financial charts

Are You Really Making Money? How to Know Before Year-End

September 15, 20252 min read

“Are you really making money? The business question we sometimes don’t want to face.”

You’re a clever capable leader building a great business but the finances always niggle you.

You know you’re not quite on top of it as you could or should be.

The Year-End Surprise Problem

For many businesses, the first time they see their true profit is when their accountant drops the year-end accounts on their desk.

Sometimes it’s a pleasant surprise, but more often it’s followed by:

  • “I thought we’d made more than that.”

  • “Where has all the cash gone?”

  • “How am I going to invest back into the business to fund next year’s growth?”

And by that point, it’s too late to change the outcome.

Stumbling in the dark

When you don’t have regular profit visibility, you’re not just missing numbers — you’re slowing yourself down:

  • Wasting mind space second guessing— holding back on making that next investment because you’re not really sure you can afford it.

  • Guessing on strategy — making decisions on instinct rather than evidence.

  • Carrying background stress — that constant nagging thought: “Are we actually doing as well as I think we are?”

That stress doesn’t go away until you’ve got visibility.

How to Get Profit Visibility

Here’s the good news: you don’t need complicated systems or a finance degree to get clear. You need three simple things:

  • Monthly management accounts — not just bookkeeping, but proper reports showing revenue, costs, and profit.

  • Cash flow forecasting — knowing what’s coming in and going out over the next 3–6 months.

  • Regular review time — actually sitting down to look at the numbers and decide what comes next.

That’s it. Simple, structured, consistent.

Final Thought

Profit visibility isn’t about spreadsheets. It’s about confidence.

When you know where you stand financially, you can stop second-guessing and start leading with certainty.

If you’re ready to stop guessing and start leading with visibility, let’s talk.

👉 Book a Profit Visibility Call with me — 20 minutes. We’ll look at where you are now, where you want to be, and the steps to get you there. Select a Date & Time - Calendly

Back to Blog